Your platform's limits create extra manual work every week
The workaround has become normal, but it's still a workaround, and it's still costing someone time.
eCommerce replatforming
eCommerce replatforming without losing your data, your search traffic or your nerve.
For teams replatforming off a current platform that's holding them back, who need to move everything — products, customers, orders, search rankings — to a new one without treating launch day as the only thing that matters.
SIGNS A MIGRATION IS BEING TREATED AS ONE DAY, NOT A PROGRAMME
A migration becomes one bad day instead of a plan in four familiar ways.
Nobody's sure which data is actually clean
Duplicate customers, outdated products, mismatched orders — migrating them as-is just moves the mess somewhere new.
A wrong move on URLs can cost you your search rankings
Years of ranking can disappear in a week if addresses change without a plan to redirect them.
Launch day has no clear "go" or "no-go" line
Without agreed thresholds, a risky cutover looks the same as a safe one until it's too late.
OUR APPROACH
A migration isn't one thing going live — it's four things staying in sync.
A new storefront that looks finished is only one piece. The data, the connected systems, and your search visibility all have to land safely too — or the launch just moves the problem instead of solving it.
What moves, and what doesn't
Every feature on the old platform gets a decision: keep it, rebuild it differently, or retire it — nothing just comes along by default.
Deciding this late is how migrations quietly double in scope.What has to match exactly
Customers, orders, products and their real counts and identifiers get checked against the old system, not just eyeballed.
"It looks right" and "it's verified" are different claims — we work from the second one.What the search engines need to see
Every URL that currently ranks gets a clear new destination, or a reason it's allowed to disappear.
A redirect plan isn't optional cleanup — it's the difference between keeping and losing years of traffic.WHAT WE CAN OWN
What moves, what's verified, and what can still be undone.
A map of what's actually moving
Every capability on the old platform gets marked as kept, rebuilt or retired — with someone named as responsible for it landing correctly.
Deciding product scope and pricing strategy stays a business call; we make the technical trade-offs visible so that call is an informed one.Data that's checked, not just copied
Products, customers and orders move across with matching counts and IDs, so you can prove nothing was silently dropped or duplicated.
Cleaning genuinely messy source data is scoped separately — migration verifies it, it doesn't fix years of bad records for free.A launch with a real rollback button
We rehearse the cutover on realistic data first, agree the exact conditions that mean "stop", and keep the old system ready to take traffic back if they're met.
The final go/no-go call on launch day stays yours — we just make sure you have real evidence to make it with.HOW WE WORK
Baseline → Design → Rehearse → Cut over.
Baseline
In
Your current platform, data, URLs, integrations and traffic.
We do
We inventory what exists today and where the real risk is hiding.
Out
A full picture of what has to move and what can be left behind.
Design
In
The baseline and your target platform.
We do
We plan the migration in stages, map every URL, and set the thresholds that decide go or no-go.
Out
A concrete migration and redirect plan.
Rehearse
In
The plan and a realistic copy of production data.
We do
We run the migration for real, check the numbers match, and simulate the actual cutover.
Out
A dress rehearsal that catches problems before customers do.
Cut over
In
The rehearsed plan and an agreed launch window.
We do
We execute the real migration, watch the agreed thresholds, and stay close for the first days after.
Out
A live platform, with rollback still on standby if it's needed.
FREQUENTLY ASKED
Questions before you commit to a launch date.
What exactly is replatforming?
Moving your products, customers, orders, integrations and customer journeys from one platform to another — in a controlled way, not just flipping a switch.
Will our Google rankings be affected?
Not if URLs are redirected properly and nothing important changes without a plan. We can't guarantee rankings, but we can remove the avoidable risk and watch closely after launch.
Can we migrate in stages instead of all at once?
Often yes — by product category, market or customer group — which lowers risk if your systems can support running both for a while.
How do you actually check the data moved correctly?
By comparing record counts, IDs and key totals between old and new, not just spot-checking a few pages and hoping.
Let's talk through your migration.
Tell us what's pushing you off your current platform — we'll tell you what has to go right on day one, and what can wait.
Talk through your migration →Still deciding which platform to move to, not just how to move? See platform selection & replatforming →
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