Overview
Trailcrest Supply had a solid catalog, almost no organic visibility, and Ads spend with no real conversion tracking. We fixed the technical SEO groundwork, rebuilt category pages around real search intent, and rebuilt the Ads account from scratch.
Trailcrest's catalog was built around manufacturer part numbers and technical specs — exactly how an engineer thinks about gear, and exactly not how someone searches Google. Rebuilding category pages around the terms people actually type, and giving the Ads account a campaign structure that mirrored the catalog instead of fighting it, is what let both channels compound instead of plateauing.
What this covered
- Organic sessions grew from under 200 a month to more than 9,000 within six months
- Cost per acquisition on Google Ads dropped by 47%
- Return on ad spend went from under 1.5x to 4.8x
- Technical SEO fixes shipped first — site structure, Core Web Vitals, schema markup — before touching a single category page's copy
- The Google Ads account rebuilt from one sprawling campaign into a structure matching the catalog, with conversion tracking wired to actual purchases instead of add-to-cart events
