Overview
Yon-Ka Paris sells facial and body care through its Ukrainian distributor to two very different audiences — retail shoppers and professional salons — from the same catalog. We built the storefront around that split.
A skincare brand selling through a distributor needs its storefront to behave like two stores at once — retail browsing with promotions and a gift program built in, and a professional ordering path for salons and cosmetologists — without either side leaking into the other's experience.
What this covered
- Full design and development of the online storefront for Yon-Ka's Ukrainian distributor
- Separate catalog and access logic for retail customers and B2B professionals — salons and cosmetologists
- Threshold-based gift-with-purchase logic — orders over a set amount automatically add the current promotional gift to the cart, no manual rule changes needed each time the campaign rotates
- A dedicated "For professionals" entry point separate from the main nav, leading straight into the B2B access flow
- Phone and messenger contact options surfaced in the header for shoppers who'd rather order by phone than checkout online
Our retail customers and our professional partners need different things from the same catalogue, and the platform finally reflects that.
Olena Koval — E-commerce Lead, Yon-Ka Ukraine